Starbucks Coffee Japan Mobile App Promotion Movie
Created a promotional movie as a director, focusing on the brand's aesthetics while highlighting the key features.
Overview
Timeline
1.5 months (1 Shooting day)
Tools
My role : Director
Executive Summary
Problem Statement
Starbucks Coffee Japan needed a movie to promote its first mobile application because they wanted users to know about the app and download it for a seamless mobile experience at the store.
Key Features
Starbucks Card
Executive Summary
Results
Payment
eGift
Store Search
The target audience is 20-40's females who are most likely following Starbucks' SNS platforms via smartphones.
The movie's overall aesthetic should follow the other SNS visuals to have continuity; light, casual, happy, positive, and optimistic.
The leading actor should be someone widely known around the target age group.
The video had positive feedback, and there were 4 million downloads by the end of the release year (07/2016).
Demonstrated my ability to direct a film project and execute the shoot efficiently.