Lumine EST Shinjuku Billboard Campaign

One year-long billboard campaign for Lumine Est Shinjuku, (located above the Shinjuku station in Tokyo) demonstrated creativity, consistency in crafts, and capability to work with a team. The project consisted of 4 main visuals for promotions across various media and received APA (Japan Advertising Photographer’s Association) Awards in the advertising division.

Visuals

Overview

Timeline

2016-2017

Tools

My role : Photographer

 

Executive Summary

Problem Statement

Lumine EST needs 4 key visuals for the billboards to attract their target shoppers to increase sales.

Challenges

  • Communicating closely with the art directors and finding the best approach to their visual ideas.

  • The shoot is time-sensitive due to using an artist, Tanaka Alice.

  • Responsible for giving directions to over 30 people on set.

Results

  • Received APA (Japan Advertising Photographers Association) Awards in the advertising division

  • The Campaign led me to a one year contract to shoot Lumine Est Instagram Account.